The goal was to achieve brand visibility through search engines and create brand value. Purpose of activities were to create awareness, consideration, and to establish Day2Day Printing as one of leaders in the highly competitive online printing industry.
- Increased brand value, brand awareness, and brand positioning through SEO efforts such as link acquisition, social media marketing, outreach, and email marketing.
- Established relationships with influential bloggers and created brand advocates in the process.
- Conducted user testing in order to deliver the best possible experience for users and to improve conversion rate. As a result e-Commerce sales conversion rate increased from 1.8% to 2.5%.
- Engaged in keyword research for organic search opportunities.
- Managed Adwords campaigns.
- Managed freelance blog writers and edited content for company blog.
Notable Results of Marketing Efforts
- 206.3% increase in organic traffic.
- Increased sales by 1,254.78% within a year.
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